Privacy Policy

Last updated: October 2026

Identity Quest™ ("Identity Quest," "we," "us," or "our") is a property of Mashman Consulting Group LLC. This Privacy Policy explains what information we collect when you play Identity Quest, how we use it, and the choices available to you.

Information We Collect

We collect information in a few ways:

• Account information. If you create an account or sign in with Google, we receive the email address and basic profile information your sign-in method provides. If you play as a guest, we do not collect any account information.
• Gameplay data. Your in-game progress, choices, and save data, so your session can be restored and, for signed-in accounts, synced across devices.
• Friends (optional). If you are signed in and turn on Friends, we store a short summary of your progress (your player name, the look you chose for it, tier, Brand Power, followers, money, credibility, reputation, game week, career and archetype), whether you are online, away or offline and when you were last active, and a link from your sign-in email to your account so friends can find you. Only people you accept as friends can see that summary. When you send someone a friend request, they see your player name and your email. Nothing is shared until you turn Friends on, and turning it off removes the summary and the email link.
• Your notepad (optional). What you write on the in-game notepad is kept in your browser and, if you are signed in, with your cloud save, so it follows you between devices. Only you can see it, and it is never shared with friends.
• Likes (optional). When you like a friend's profile, they see your player name and the day you liked it. Only friends can like you, once a day each.
• Your look (optional). You can choose a player name, a name colour, a badge, a title, and your character's hair and outfit colours, all from fixed choices. Identity Quest does not use profile photos or ask for pictures of you.
• Usage analytics. We collect information about how Identity Quest is used, such as which features are played and general engagement patterns, to understand how the game is used and to improve it.
• Technical information. Standard technical data such as browser type, device type, and approximate location, collected automatically by our hosting infrastructure.

How We Use Your Information

• To operate Identity Quest, including saving and restoring your progress.
• To sync your save data across devices when you are signed in.
• If you turn on Friends, to show your progress summary to the friends you accept, and theirs to you.
• To understand how Identity Quest is played and to improve its design, balance, and features.
• To maintain the security and integrity of the game and our systems.
• To communicate with you about your account, if you have one, such as password reset requests.

We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties. We track usage analytics to understand and improve Identity Quest, but that information is not sold.

How Your Information Is Stored and Secured

Identity Quest is hosted on secured infrastructure. Account authentication and cloud save data are handled through Google Firebase, a widely used platform for application authentication and data storage. Guest-mode progress is stored locally in your browser and is never transmitted to our servers.

How Friends Is Secured

• Mutual and opt-in. Nobody can see your progress until you turn Friends on and accept them. Either of you can remove the other at any time, and access ends the moment you do.
• No browsing of players. There is no player directory or search. Someone can only send you a request if they already know the exact email you sign in with, and the list of emails cannot be read or listed by anyone.
• Checked at the database. Our database rules, not only the game, decide who may read and write each record: only you can change your summary, only the friends on your list can read it, a friend request always carries the sender's real sign-in email (it cannot be forged), and every record is checked for size and shape.
• What friends send is checked too. A friend's name colour, badge and title are only shown if they come from the game's fixed choices, and player names are limited to letters, numbers and simple punctuation and screened for offensive words.
• Appear offline. In Settings (or in Friends) you can choose to appear offline. Friends then see you as offline, and your progress stops being shared until you switch back. You also show as away after five minutes without activity.
• Friends in your world. Up to three of your friends appear in your own game as figures in the look they chose, with their player name. This uses the same summary they already share with you; nothing new is collected.
• Only a summary. Friends see the summary listed above. Your save, choices, finances in detail, email address (other than to someone you send a request to) and account details are never shared.

Cookies and Local Storage

Identity Quest uses your browser's local storage to save guest progress and remember basic preferences (such as sound settings). We do not use advertising cookies or third-party tracking cookies.

Cross-Site Visitor Code

Across Mashman Consulting Group's own websites (identitypositioning.com, mashmancg.com, identityquest.press, mashmanpublishing.com, and personalbrandingagencies.com), a small script served from identitypositioning.com stores one random visitor code in your browser and adds it to links between those sites, so we can see which of our sites introduced you to another and whether you later requested a consultation, completed an audit, created an Identity Quest™ account, or applied for or reviewed a directory listing. The code is not linked to your name, email, or IP address and is never shared with third parties. Clearing your browser's site data removes it. The same code is described in the identitypositioning.com privacy policy.

Children's Privacy

Identity Quest is not directed at anyone under 16, and we do not knowingly collect personal information from anyone under 16. If you believe someone under 16 has provided us with personal information, please contact us at the address below so we can remove it.

Your Choices

• You can play Identity Quest as a guest at any time without creating an account or providing any personal information.
• If you have an account, you can delete it and every cloud save at any time in the game (Settings, then Delete My Account), or by email as described on the Delete Your Account page. You can also request access to or correction of your data by contacting us below.
• You can turn Friends off at any time in the game (the Friends button beside the bell, then Turn Friends Off), which removes your progress summary and stops friends from finding you by email. Removing a friend stops them seeing your progress. You can appear offline at any time in Settings.
• You can delete your local guest save at any time by clearing your browser's local storage for this site.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us at legal@mashmancg.com.